Image-Based Online Ad Impressions by Industry – October 2008
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleFinancial Crisis Spurs Smoking Increase and Switch to Cheaper Brands
More than three-quarters (77%) of current smokers in the US report that they have increased stress levels because of the economic crisis, and two-thirds of those smokers say this stress has had an...
View ArticleGoogle Nears 72% of US Searches in October
Google had a large majority of search market share in October, accounting for 71.70% of all US online searches conducted in the four weeks ending November 1, 2008, while Yahoo Search, MSN Search and...
View ArticleRestaurants, Green Products Big Losers as Pessimistic Consumers Cut Back
Some 58% of Americans feel that the economy has reached a low point and nearly half (47%) think it will stay this way for a while, prompting spending cutbacks on nearly everything – from charitable...
View ArticleMoms More Stressed, Worried about Kids
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life...
View ArticleTop 10 Politics Websites – October 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Print Media Websites – October 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleGift Card Spending to Drop as Holiday Shoppers Look for Bargains
Shoppers’ price-conscious mentality is taking a toll on the holiday season’s most-requested present, gift cards, sales of which will fall nearly 6% this season, to $24.9 billion, from $26.3 billion...
View ArticleAffiliates: Commission, Product & Brand Most Important
The three most important things affiliates look at when deciding whether to join an affiliate program are the commission they will receive, the product being sold and the brand being promoted,...
View ArticleMajority of Mobile Users Would View Ads to Get Bill Discount
Nearly two-thirds (61%) of mobile users say they would be willing to view advertising on their mobile phone in return for a discount on their monthly bill, according to a survey commissioned by...
View ArticleTop 10 House and Garden Websites – October 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Retail Goods & Svcs Online Advertisers by Image-Based Impressions –...
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleUS Retail E-Commerce Rises 1% in October, Least-Ever Growth
Online retail spending in October 2008 grew only 1% over October 2007, according to comScore’s monthly retail e-commerce sales estimates – marking the lowest monthly growth rate since comScore began...
View ArticleUS TV Watching Rises to All-Time High
US usage of TV, the internet and mobile – the “three screens” – continues to increase across the board, and in each month during Q3 2008, the average American watched approximately 142 hours of TV,...
View ArticleDirect Marketing to Account for 53% of US Ad Spend in 2009
Expenditures on direct marketing media and processes will again outpace general advertising in 2008 and 2009, and – though they will grow slowly – are on track to capture 53% of total advertising...
View ArticleTexters Young, Culturally Diverse, Online Spenders
Adults in the US who use the text-messaging feature on their cell phone are 49% more likely than the average American to be between age 18-24, 14% more likely to be Hispanic and 24% more likely to be...
View ArticleTop 10 Sports Websites – October 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Online Trading Destinations – October 2008
^ Indicates Home and Work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability...
View ArticleUS Corporate IT Spending Takes Nosedive in Q4 and Beyond
An accelerating collapse in US business spending has now reached historic proportions – causing record pullbacks in corporate IT spending in both the current 4th quarter 2009 and going forward into...
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